Meanwhile, however, Amazon had steadily grown its business, selling not merely books but also accessories of all kinds--even, at 1 point, cars, though that choice was reversed. Saunders attributes Amazon's survival in the dot-com issues towards reality how the company evolved from a purely "click" to a "brick and click" company type (2002, p. 31). That is, it utilized the world wide web being a support mechanism for your relatively normal mail-order shipping operation. The web was a tool, not an end in itself--a lesson that several dot-coms did not learn.
It does reallocate them, however. What is not spent on literal window dressing it have to spend on shipping personnel and warehousing. Which is simply because operations all take in place within the background, out of sight from the customers, who want a thing only: results within the type of timely deliveries.
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