Analysis of Product Mix of Bsnl

crop Mix Product liquify is a conclave of harvest-festivals manufactured or traded by the same business crime syndicate to reinforce their presence in the market, increase market percentage and increase the turnover for more profitability. Normally the product mix is inwardly the synergy of other products for a medium size of it organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance in India ar some of the examples. champion of the realities of business is that most unattackables deal with multi-products .This helps a firm go around its risk across different product groups/Also it enables the firm to appeal to a much larger group of customers or to different needs of the same customer group .So when Videocon chose to alter into other consumer durables corresponding music systems ,washing machines and refrigerators ,it sought to replete the needs of the middle and upper middle income group of consumers. in like manner , Bajaj Electricals.a household name in India, has almost ninety products in i8ts portfolio ranging from low value items like bulbs to high priced consumer durables like mixers and luminaires and lighting projects .The number of products carried by a firm at a given point of time is called its product mix.

This product mix contains product lines and product items .In other words its a composite of products offered for sale by a firm. Product Mix Decisions Often firms take decisions to change their product mix. These decisions are dictated by the above factors and also by the changes occurring in the market place. Like the changing life-styles of Indian consumers led BPL-Sanyo to lance an entire range of white goods like refrigerators , washing machines, and microwave ovens .It also motivate the firm to launch other frolic electronics. Rahejas, a well-known builders firm in Bombay, took a major(ip) decision to convert one of its theatre buildings in the western suburbs of Bombay into a large... If you want to get a full essay, straddle it on our website: Ordercustompaper.com

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