Carnival

Cornell Hotel and Restaurant Administration quarterly hypertext transfer protocol://cqx.sagepub.com/ carnival Cruise Lines : Charting a sensitive Brand Course Chekitan S. Dev Cornell Hotel and Restaurant Administration Quarterly 2006 47: 301 DOI: 10.1177/0010880406289319 The online version of this article can be establish at: http://cqx.sagepub.com/content/47/3/301 published by: http://www.sagepublications.com On behalf of: The Center for Hospitality look of Cornell University Additional services and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://cqx.sagepub.com/content/47/3/301.refs.html Downloaded from cqx.sagepub.com at Stenden Hogeschool on March 10, 2011 © 2006 CORNELL UNIVERSITY DOI: 10.1177/0010880406289319 chroma 47, Issue 3 301-308 Carnival Cruise Lines Charting a New Brand Course by CHEKITAN S. DEV Carnival Cruise Lines is the market loss leader in the lowprice cruise market.

Carnival achieved this position by evince onboard activities, targeting a relatively young cruiser, using extensive tv set advertising, and focusing on the travel agent as its enthral of distribution. As a result of industry growth, new companies reach entered the business and existing lines have added ships. Currently, Carnival controls 24 part of the berth space in the North American market. This exposition on Professor Robert Kwortniks case offers nearly a dozen opportunities for Carnival management to strengthen its positionâ€"notably, paid attention to the markets changing demographics and considering expanded market opportunities, including operating land-based resorts. Keywords: Carnival, cruise lines, brand environment, brand strategy rofessor Kwortnik introduces us to Carnival Cruise Lines as... If you want to get a full essay, effectuate it on our website: Ordercustompaper.com

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