Kathleen Durand
MT460-01AU Management Policy and Strategy
Unit Seven Project
November 3, 2009
Nokia Moves into the valet of Content and Services
In fix for a business to consume their business strategy they must have an action plan. Nokia’s long-term business strategy is to launch a complement of serve for mobile users by offering multiplayer games, maps, and new slipway to swap music, photos and even videos. Nokia is on the move to go beyond handsets into the world of content and services (Pearce-Robinson, 2009). But how bequeath a company that manufactures handsets break into the content and services food market place?
Nokia sees harvest in Developing Markets
Nokia has extensive experience in maturation markets and this experience may provide the hawkish advantage all over competitors just beginning to venture into the mobile market. Nokia’s enlargement into the content and services market for mobile providers needs a solid strategy of short-term goals in order to be successful. One of those goals will be developing a competitive advantage over competitors. China leads the market in gross sales and India is predicted to be the second largest by 2010 (BBC website, 2007).
Nokia already has distribution bring as well as knowledge and experience in India, China, and South America and their experience with effective operations along with their ability to keep costs down will piss high margins even when faced with price competition. This is important because it will require a low-cost entry-level program to develop this market until customers become sophisticated enough for upgrades. Nokia has the ability to cater to the demands of this market and be profitable giving them a way to eject potential entrants with a strong competitive advantage. (Knite, N.D.).
Nokia’s tendency to continue their research and development efforts in the content and services market along with the unveiling of their scheme to provide a slew of...If you want to get a full essay, order it on our website: Ordercustompaper.com
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