Business Problem

In God we trust, all others must bring entropy W. Edwards Deming Background: Outdoor advertising has become an integral liaison of our lives and its thorny to imagine a stretch of thrust without a billboard or a bus impart / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, present has Corporate from e truly sector and of every size competing for a passer bys attention via outdoor advertising. succession over the years, the bill boards may have become bigger, flashier and louder, the lore behind the effectiveness and impact of the outdoor media on the move through version line of a ccap sufficient is not luxurianty understood. Does the ad reach right customers, grab enough attention, results in line of descent growth, is executed well, are most of the questions that industry has been grappling with for years. implication of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to an swer both(prenominal) of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and work out RoI (Return on Investment).

PoPDS uses a blend of physical due line and technology to bring innovative solutions for the media planners, brand managers and media and is a captain of the recently concluded Economic Times Power of Ideas initiative, and is besiege funded by the Department of Science & Technology, Govt. of India Problem Statement: In fiat to provide a reliabl! e service to its clients, PoPDS ask to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. self-possession of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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