The Strategic Management of Economy Hotel in China Essay - 1

The Strategic Management of Economy Hotel in China - Essay Example Homes Inn Hotels and China Lodging Group, and surveying 50 employees of each hotel hotels. The findings of this study reveals that economic hotels, though, might have a very limited business scope, but strategically they are required to align their objectives with the operational capacities. By doing this, economic hotels can ensure efficient utilization of the resources which would reflect in increased profitability of the business. Acknowledgement Table of Contents Abstract 2 Acknowledgement 3 Table of Contents 4 List of Tables and Figures 10 Chapter 1: Introduction 11 1.1 Background 11 1.2 Problem Statement 12 1.3 Research Aim 13 1.4 Research Objectives 13 1.5 Research Questions 13 1.6 Significance of the Research 14 1.7 Scope of the Study 14 1.8 Structure of the Report 14 Chapter 2: Literature Review 16 2.1 Introduction 16 2.2 Hospitality industry in Asia 17 2.3 Economy hotels – Characteristics 19 2.4 Hotel industry in China – overview 21 2.5The role of Chinese gove rnment in the development of China’s hospitality industry 23 2.6Strategies of hotels in China 25 2.6.1 The role of hospitality industry environment 25 2.6.2 Factors influencing the form of strategies of Chinese hotels 26 2.6.3 Challenges related to the strategies of hotels in China 29 2.6.4 Strategies of Chinese hotels vs. ... 41 3.1 Introduction 41 3.2 Presentation and analysis of research methods 42 3.2.1 Research Strategy 42 3.2.2 Research Philosophy 43 3.2.3 Data collection 44 3.2.4 Research Sampling 46 3.2.5 Data analysis 47 3.2.6 Ethical considerations 50 3.2.7 Limitations of Research 50 Chapter 4: Findings and Discussion 52 4.1 Introduction 52 4.2 Demographic Findings: Home Inns 52 4.3 Survey Questionnaire Findings: Homes Inn 55 4.3.1 Role of External Factors 55 4.3.2 Role of Internal Factors 56 4.3.3.Ability to Cater Organizational Mission 56 4.3.4 Achieving Objectives 56 4.3.5 Strategy Consultation 56 4.3.6 Compliance 57 4.3.7 Feedback 57 4.3.8 Training and Development 57 4.3.9 Daily Briefings 58 4.3.10 Project Reports 58 4.4 Descriptive Statistics: Homes Inn 58 4.5 Interview Analysis: Homes Inn 61 4.5.1 Influence of External Factors on Strategic Management 61 4.5.2 Influence of Internal Factors on Strategic Management 61 4.5.3 Homes Inn’s Mission 62 4.5.4 Homes Inn’s Objectives 62 4 .5.5 Strategy Development Process 63 4.5.6 Policy Structure and its Stakeholders 63 4.5.7 Training and Development Programs Offered to the Employees 64 4.5.8 Homes Inn’s Organizational Structure 64 4.5.9 Budgeting and Costing of Strategy Development and Implication 64 4.5.10 Implementation of Strategic Plan 65 4.5.11 Performance Evaluation Systems 65 4.5.12 Issue Identification Mechanism 66 4.5.13 Feedback Mechanism 66 4.6 Demographic Finding: China Lodging Group 66 4.7 Survey Questionnaire Findings: China Lodging Group 69 4.7.1 Role of External Factors 69 4.7.2 Role of External Factors 70 4.7.3 Ability to Cater Organizational Mission 70 4.7.4 Achieving Objectives 70 4.7.5 Strategy Consultation 71 4.7.6 Compliance 71 4.7.7 Feedback 71 4.7.8 Training and Development 72 4.7.9 Daily Briefings 72