2017 Top 40 Undergraduate Professors Rom Schrift, University of Pennsylvania (Wharton)

2017 Top 40 Undergraduate Professors: Rom Schrift, University of Pennsylvania (Wharton) by: Andrea Carter on September 18, 2017 | 0 Comments Comments 640 Views September 18, 2017Rom SchriftAssistant Professor of MarketingUniversity of Pennsylvania, The Wharton SchoolProfessor Rom Schrift, is an award-winning teacher and researcher in the marketing field. In the six years hes been teaching at Wharton, hes gained three awards for his teaching of Penns undergraduate business students. When he isnt teaching, you can likely find Professor Schrift engaged in research. His interests in consumer behavior, judgment, and decision making have helped him acquire multiple grants and awards including a Deans Research Grant and recognition as a 2017 Marketing Science Institute Young Scholar.Age:  42At current institution since:  2011Education:  PhD, Marketing, Columbia Business School, 2011;  Phil., Columbia University, 2008;  MBA, The Hebrew University of Jerusalem, 2006;  BSc, Me chanical Engineering, Ben-Gurion University, 2002List of courses currently teaching:  Systematic Approaches to Creativityâ€Å"I knew I wanted to be a business school professor when†¦Ã¢â‚¬ Ã‚  During my MBA, I was inspired by one of my Professors (Prof. Jacob Goldenberg) and started a research project on how to improve market research tools. Soon after, I realized that researching business questions, with practical real-world implication, is what I wanted to do and applied for PhD programs in Marketing.   Ã¢â‚¬Å"One word that describes my first time teaching†Ã‚  Energy and passionWhat do you enjoy most about teaching undergraduate business students?  I enjoy challenging their mindsets and watching how they internalize and use some of the concepts I teach.What is the most impressive thing one of your undergraduate students has done?  It is hard to choose one. I am extremely impressed and excited every time one of my students (current or former) contacts me with c reative ideas and solutions they came up with using the concepts covered in class.  What does a student need to do to get an A in your class?  Understand the concepts covered in class and practice how to apply these tools and come up with creative solutions to real-life challenges.â€Å"When it comes to grading, I think students would describe me as †¦Ã¢â‚¬  Somewhat fairâ€Å"But I would describe myself as †¦Ã¢â‚¬  Very fairWhat are your hobbies?  Martial arts, movies, water sports, beach volleyballFavorite place to vacation: BahamasFavorite movie and/or television show: â€Å"The Shawshank Redemption† and â€Å"The Good, the Bad and the Ugly†Favorite type of music and/or favorite artist: U2, B. B. King, Sting, Johnny Cash, Paganini, AerosmithWhat professional achievement are you most proud of?  Receiving the excellence in teaching award and having my dissertation paper as a finalist for the 2016, long-term impact O’Dell award.What are you currently researching and what is the most significant discovery youve made from it?  Broadly, my research focuses on how perceptions of complexity influence decision making and task performance. Some projects relate to how and why we sometime, needlessly, complicate our decisions. Other projects relate to what makes us perceive the activity we engage in, as either multitasking or single-tasking, and how such mere perceptions impact our performance on the task. Page 1 of 11