These days, the latest spin is king. So much information is promulgated so much and publicized so forcefully, it’s life-threatening to remember what came before. It is true in politics where GOP and Democrats fight it come out for electoral votes, it is just as true in the locating politics, where the allurener gets a budget and a chance to cast the project she is passionate about. To win at the short game, often it is enough to be loud and clear, and to offer an attractive soundbite. accordingly there is the farsighted game: what happens afterwards all the sound dies down, the news cycle moves on, and it is time to execute and produce results. Often, it feels infrared and unimportant, since nobody is watching or cheering. Yet it matters a bang-up deal. Although yesterday’s announcements are no longer in the news, the information remains available forever. So, do you play to win at a short or a long game? Do you work hard toward your announced goals after they are no longer raise news? Do you continue to uphold your values after everybody else has cooled down and move on? Your reputation is built on how your results relate to your promises. Having an audience, fashioning promises and setting ambitious goals is exciting, saying what the client wants to hear is a great experience, and it is wonderful for relationships and for business. On the other hand, executing on the promise often less glamorous, and involves tedious work.
New and exciting things are happening every day, and that makes it easy (and sometimes tempting) to lug what was said and promised earlier. However, most serious projects take time and driving force to build. We have to be able to tune out the tempestuousness of the breaking news of the day long enough to abide on the technical side of the job and to get into the tend of work. To step aside from the limelight and do the grunt work, which is non nearly as exciting as setting goals and producing soundbites. It's that non-glamorous, down-to-the-ground work...
New and exciting things are happening every day, and that makes it easy (and sometimes tempting) to lug what was said and promised earlier. However, most serious projects take time and driving force to build. We have to be able to tune out the tempestuousness of the breaking news of the day long enough to abide on the technical side of the job and to get into the tend of work. To step aside from the limelight and do the grunt work, which is non nearly as exciting as setting goals and producing soundbites. It's that non-glamorous, down-to-the-ground work...
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