The Behavioural Patterns Of Consumers On Haematinics In Ghana

NAME OF STUDENT: ALFRED KOFI OSEI-FRIMPONG, 1ST BATCH MBAE MARKETING OPTION confuse SYNOPSIS CONSUMER BEHAVIOUR PATTERNS TOWARDS PHARMACEUTICAL PRODUCTS: THE STUDY OF HAEMATINICS (BLOOD TONICS) IN GHANA Project Aims and Importance The marting of medication has a long history. The sale of miracle cures, many with minor real potency, has always been common. merchandising of legitimate non-prescription medications, such as pain relievers, haematinics or entirelyergy medicine, has also long been practiced. plentitude marketing of prescription only medications is not allowed by law. Marketing of prescription only medications would involve ads in professional journals and visits by Medical Representatives to doctors offices and hospitals. Over the years, consumption of haematinics in Ghana has increased significantly and records one of the highest sales figures in the Pharmaceutical industries. In the 1980s and early 1990s, the haematinics of choice were the commonplace fersolate, FAC syrup, Galfer etc. But the trend has significantly changed from the mid 1990s to date. There are various brands of haematinics on the Ghanaian market with similar composition or slightly different compositions all serving the same purpose.

These drugs are over-the-counter (OTC) medications that patients or individuals could easy walk to the Pharmacy to purchase with or without a prescription. With the advent of mass marketing it is important to understand how consumer attitudes towards haematinic brands in Ghana and develop appropriate communications for the tar astound audiences. The select therefore has the following objectives; a) To understand consumer attitudes towards blood tonics in Ghana b) To retrieve which variables affect those attitudes c) To determine which communications tools can help avatar consumer purchase behaviours. Obtaining Collaboration and Access I am a pill roller and works with Osons Chemist and also have real good relations with a number of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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