Marketing Case Study

marketing case study 1. EVALUATE THE PRESENT market STRATEGIES: Currently, O?Keefes owner Manuel Gray has successfully established a market segment with the ice hockey players. However, he wishes to convert his operation with the introduction of public skating, much like the dissever of rollerskating rinks. He has tried to implement these skating sessions with little success. He has the most success with Saturday and Sunday sessions. Attendance drops during warmer months however. The ii hundred he gets in the winter turns into about half that in the summer.

The Friday and Saturda y sessions turn into a ?kid-sitting? session whereas many of the patrons argon 8-12 family olds that are dropped off by their parents. Manuel wishes to increase the number of patrons and fag end couples for the weekend night sessions. He can do so through modification of the four P?s. Manuel?s contemporaneous mix is this: Price: $4 plus $1 glide rental Place: His rink located in a city of 450,000 Promoti...If you want to get a full essay, station it on our website: OrderCustomPaper.com

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