Case Study Fuala Choclates Company Marketing Essay

Case Study Fuala Choclates beau monde Marketing EssayFuala Comp some(prenominal) con perspectivered as angiotensin converting enzyme of the most famous chocolate companies in the UAE, this participation has been established in 2002 muchover it has many an(prenominal) branches in two Emirates states. The phone of Fuala comes from the cordial reception of UAE people. This report testament cover many points such as business description, unique selling point, smart set publicize, Strengths plus weaknesses, high society problems in addition to the solutions and Companys market place share.LiRead phonetic altogetherykhaleejia.blogspot.com/Fuala-Emirati-2. Business DescriptionDictionary collect detailed dictionarynounintroductionpreludeprefacepreamblewarm-uppremisevanguardadvance guardproemadjectiveheadlongadverb forraderpFuala pride identity of the UAE is a national federation specializing in making totally kinds of sweets and chocolate, founded in 2002 to be the sample of local industry with subtile quality, belief in the importance of participating in the report of using and be of those who made it paid to the challenge of all that is imported to part with the idea of manufacturing Fuala inspired from the date of the UAE and the taste of the community and his love disease.Fuala makes wonderful cakes, cookies, in addition to biscuit with high quality dates filled by different kind of nuts. If you need to make an official gift Fuala makes glary gift-sets, perfectly decorated on the big plate or in basket .Often local emirate spoil them for el- Edie, weddings ,moreover baby birth .I usually buy them when I go to visit my dear friends or occasion . Faula has shops all over UAE cities with the same price also companionship proposes 80 flavors.www.thenational.ae//Ramadans-sweetest-jobFuala familys by the general manager detection Radwan ALHosni built a large manufacturing implant special with its products in the city of Dubai In 2007 at tota l monetary value of up to AED 50 gazillion, noting that there are continuous efforts to expand the plant to meet the needs and demands increased and contributes to the increase in production for the fount of stations selling.www.facebook.com/fuala3. Unique selling pointThe political party has several pertain of foreign companies, but depends section to accept the consumer industries and products, and at the same cartridge clip the company try to get a high level to be with global companies, despite the major differences, the field of providing products that beat their quality from otherwise companies such as sweets the most impressive kind of date, dry figs apricots and biscuits.The company makes fresh chocolates simple as that.Our difference is doubleThe taste intermediate trade part sourced this bequeath make a difference to both your taste flower and to cocoa growers conscience clearvimeo.com/tag snacks/varlet8/sort freshestThe design of the basket and checkout has been a labour of love to try and give customers all the options they need in a simple interface. Customers can choose to collect their order (and save money) or bring on the Chico delivered. They can also choose multiple recipients to send anywww.flickr.com/photos/again/31159915number of containers to, with a note for each and even ensconce how the tins should be packed-either individually to letter box size or in a single pack. The company goes step by step to be more famous than another(prenominal) competitor in UAE plus all over the world in next view year becaexercising it use some thing special to make their products, furthermore it has managements enjoys ability along with re lateable goals with tins the trounce. According Fuala became an associate to all society members in all occasion and availed its powers to record great results.www.facebook.com/fuala?v=wallviewas=04. Company advertisingFuala company from time to time dose several things for the advancement of the explanation of its products for example in the firstly, advertise in newspapers and magazines toattach some pictures + board some of the paragraphs concerning chocolatesSecondly, its offer programs for the company and shows products through televisionchannels with the create of a television program are displayed some of the productsCompany. Thirdly, shows products through the screens in malls in the State Assembly.Fourthly, its shows products in exhibitions by using some kinds to explained how its fine anddelicious .Finaly,Fuala use the internet to advertising the products in several website livelihoodarticle.wn.com/view/chocolate5. Strengths and weaknessesAll companies have something pricey and bad all over the word for example, the strengths in Fuala the brand which the company take it from UAEs hospitality which people used to have it in the past and still have it now .The tasty of the chocolates and the flavors when you try it for the first time you will neer forget it at all, s o in the next time you will need more.. Products experts specialize in the art of pastries, citrus and chocolate.annmariemcqueen.blogspot.comThe company has an experience of international chefs are trained by the chefs of Europe. Its use the best types of dates, figs and apricots in their products so its make them delicious and more needs from customers. Select the best types of raw materials as well as they use of best internal products .Fuala has modern shops with new machines and their staff the know how to management them in rightfulness way in all condition without any problems.The weaknesses in Fuala Company are a little put still effect their get for example, it has limited scope of croak within the State only. The company provide expert foreign to offer training courses for workers in it so it monetary value DH 50000 during the week .On the other hand some Arab workers inexperienced for the variety work so they need for continuous training, which cost the company a lot. near sweets attitude a high amount of sugar, which can unhealthy for users. Although it has shops in all emirate cities put, it has only one warehousing it based in Abu Dabi. attenuating dowerwww.facebook.com/fuala6. Company problems and the solutionsAll company has problems some are similar and another are different for example in Fuala company they have many problem firstly it hasnt any support form the government so that it will be always keep it in risk. Then the company is new in the market, so it might be failure at any time. Next, it sales their products in UAE so the turn a profit will not increase like if it has external work .Finally, The rent of the shops were it sale their products is in truth high so the profit will be decrease.The solutions to solve the problems the company open a big factory in Dubai to use it for providing more products, which can seals to other countries. The company started to open shops in out side boarder for example, Oman, Qatar and KSA so this plan will make more profit for the company and it will be famous all over the world. The company try to create some thing new in the market so it will be neat for customers to have a new tasty product ,so it will be satisfied them so the simoleons will increase.Vimeo.com/fuala7. Companys market shareHowever, this company begins by less than one million dirhams step by step they became good company with good reputation. In 2007 they spent about 50 millions just to built new factory in Dubai. If we think about the history of this company as we mentioned before it started in 2002 by less than 1million as well as in 2007 they built new factory cost 50 million this tell us that this company still developing furthermore this is show up to high amount of people who are dealing with this company.8. ConclusionFuala Company now is hard challenger to other chocolates companies and there is plan to offer some types of sweets in other countries such as France and Italy. Absolutely it will attract many people and this will give us good reputation for Arabic sweet.www.facebook.com/fuala